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introduction to marketing (MKTG 8) chapter summary
- Package deal • 10 items • 2019
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summary chapter 1.3.5.6.8.9.10.12.13.15
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Test Bank for MKTG 8 8th Edition Lamb, Hair, McDaniel full test bank
- Exam (elaborations) • 89 pages • 2021
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Test Bank for MKTG 8 8th Edition Lamb, Hair, McDaniel full test bank 
1.	The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers. 
 
2.	Berkshire Hathaway Inc., a large property insurance company, owns a large chain of jewelry stores and has recently purchased Russell Corporation, a manufacturer of sporting goods. Berkshire Hathaway uses a market penetration strategy. 
 
3.	When the Internet auction compan...
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